Best Marketing Automation Tools & Software

Marketing automation tools are used by marketers and businesses to automate tasks. They streamline marketing workflows and assess the results of campaigns. These solutions offer a central database for crucial information and interactions. This helps users create targeted marketing experiences for prospects and existing customers. It also boosts efficiency while minimizing manual errors and costs.

A key component of marketing automation software is the provision of features across different aspects of marketing i.e. lead generation, digital advertising, social media, direct mail, email and more. It has analytics features that assess campaign impacts across channels and segments. This helps marketers personalize customer relationships, optimize resources and facilitate reporting.

All-in-one marketing automation platforms integrate with customer relationship management programs (CRMs). Some may include email automation and lead generation features. Advanced email marketing capabilities like A/B testing, scheduling, performance reporting and segmentation are offered. More importantly, marketing automation solutions provide reports that track entire campaign lifecycles.

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Moosend

by Moosend

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Moosend is an email marketing service provider that assists business entities from the burden of sending email campaigns. Learn more about Moosend

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NotifyVisitors

by Notifyvisitors

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Today, there are plenty of customer engagement platforms that companies willing to stay relevant in this face of increased competition rely on. Learn more about NotifyVisitors

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Ontraport

by Ontraport

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Ontraport is an integrated all-in-one platform that comes with essential business features such as membership sites, an impressive CRM system, single-click WordPress hosting Learn more about Ontraport

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SendPulse

by SendPulse

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SendPulse is an integrated messaging software with an artificial intelligence solution and personalization to make the customer service agents superhuman. Learn more about SendPulse

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Salesfusion

by Salesfusion

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Salesfusion is more of a marketing automation solution designed to assist B2B companies towards aligning marketing and sales in a bid aimed at generating increased revenues. Learn more about Salesfusion

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LeadSquared

by LeadSquared

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LeadSquared is a marketing automation and lead management software majorly designed for B2B and B2C firms. LeadSquared assists mid and small-sized business entities Learn more about LeadSquared

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Act-On

by Act-On

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Act-On software is a leader when it comes to matters to do with adaptive marketing solutions that have always enabled marketers to do their overall best in terms of their careers by use of customer. Learn more about Act-On

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Pardot

by Pardot

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Most businesses are familiar with Salesforce. Pardot is a B2B email marketing platform that was acquired from ExactTarget by Salesforce in 2012. Learn more about Pardot

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Customer.io

by Customer.io

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Customer.io is an efficient email marketing platform. Users praise it for its ability to deliver high volume B2C communications. Learn more about Customer.io

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Marketo

by Marketo

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Marketo is a leading cloud-based marketing automation platform. It has been in the industry since 2006 and is regarded as a reputable and popular marketing platform. Learn more about Marketo

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